Yeah, we rolled our eyes at the unapologetic use of “‘pur-fect,” too.

Apparently, it was no easy feat putting this feline potion into four-ounce bottles either; after fiteen-years of steadfast testing, the company finally came to a consensus on how the fragrance should smell.

(Oh, and you can even buy this feline essence in body lotions and shower gels. Yeah, we know.)

As if the people have been clamoring for this all along, Kitten Fur has turned out to be like human katnip, being requested and bought more frequently than even DMF’s top-sellers—like Gin & Tonic and Cannabis Flower.

Underneath the product’s description, you can find a marvelous, fitting quote from poet Hazel Nicholson: A cat is a puzzle for which there is no solution.

That’s pretty much how we feel about Kitten Fur, too—puzzled.

// $6—$25, Even though Kitten Fur is killing it in sales, it likely won’t be around forever; DMF cycles through scents quite frequently. Order while you can!

Someone s Bottled up the Smell of Baby Kittens  and We re Having Mixed Feelings - 11Someone s Bottled up the Smell of Baby Kittens  and We re Having Mixed Feelings - 89